Why does it matter if I’m perceived as an expert?

The best answers to this question is found in a great training series by Rich Schefren that teaches you how to: Become an Instant Expert.

The short answer to the question is that, by establishing yourself as an expert, you are building your personal brand. If you had to list what’s important about a brand, what would you say? Perhaps your list would include some of these benefits:

• differentiate yourself
• develop a reputation as trustworthy
• seen as a reliable source of information
• obtain a status among peers

While all those things are important, the primary purpose or benefit of a strong brand is that it reduces your selling costs. You don’t have to work nearly as hard to get your message out and persuading people to buy becomes much easier.

Rich covers the topic in much greater depth and I highly recommend the program. And, oh-by-the-way, he’s one of those people with a strong personal brand. It’s worth the 47 bucks just to watch how he cultivates his brand.