I’m often asked, "What’s your business strategy?" and thought I would answer it briefly here. I’ll take the problem/solution approach in the hopes of simplifying the answer.
The Problem is that most businesses (small and large) have failed to grasp the imperative of establishing and maintaining a relationship with individuals. This is important because the days are gone when you can present yourself as a corporate monolith and expect people to be attracted to you. Perhaps you’ve heard the age-old and oft-repeated notion that, “People don’t do business with companies, they do business with people.” That seems obvious but judging from the way most companies present themselves, you wouldn’t think it’s widely recognized.
Not only do people do business with people, they do business with people they know, like and trust (hat tip: Bob Burg). If that’s true (and I think it is) then the goal of your web presence should be to give people the opportunity to know you (as a person), and reasons to like and trust you. (more…)
