Vidalia Media

Don’t Say That

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7 words you should never say to your client – iMediaConnection.com

The Seven Words are:

  1. Wait – better to get going
  2. Safe – make fearless creative choices
  3. 360-degree – gag me (enough said)
  4. Viral – uh … maybe – but not a key strategy
  5. Free – nothing really is
  6. Everything – you can’t do it all
  7. Yes – sometimes No is better

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Switched-On

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One of the great things about running your own business is that you get to be a bit more choosy about the people you work with. I’m working with some really great people at VCLi and I’m enjoying them a great deal. They are passionate about what they do and they like to think big. In Australia, we refer to people like that as “switched-on”. I always liked that term. Isn’t that the way we should all be — switched-on?